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Underdog: Redefining Street Food with Vegan Innovation


Chelsea and Mark Ross founded Underdog with a mission: to veganize beloved street food classics, capturing nostalgia while catering to modern tastes. Their goal was clear—to promote a vegan lifestyle by providing the comfort foods vegans yearn for, all while showcasing the deliciousness of vegan cuisine to meat-eaters. Their dedication to quality, bold flavor profiles, and contagious enthusiasm have garnered a devoted following, firmly establishing Underdog as a hotspot for food enthusiasts. 


A flawless corn dog blends textures and flavors seamlessly, with a plump, top-notch hot dog embraced by a golden, crispy cornmeal batter that's flavorful without being overly thick. This batter strikes the right balance—providing a satisfying crunch while allowing the savory hot dog essence to shine through. Underdog's corn dogs embody this perfection.  We began with the Classic Corn Dog, a buttermilk-battered frankfurter encased in a golden cornbread batter, and it was a nostalgic delight that transported us back to childhood memories of carefree days spent at carnivals and fairs. The cornbread, subtly sweet and buttery, perfectly complements the savory frankfurter, while the mustard and ketchup combination elevates the classic flavor profile with a touch of tangy sweetness and a hint of zest.  Afterwards, we tried the Jalapeno Popper Corn Dog, a culinary creation featuring a blend of jalapenos and cheddar cheese incorporated into the cornbread batter, adding a delightful heat that lingers on the palate. The fusion of flavors was truly impeccable, making it an instant favorite among our selections. 



For the adventurous foodie, the Goblin's Club Corndog, a Korean-inspired twist on the classic corn dog, is for you. The contrast in textures between the airy yet crispy dough batter, the juicy stadium dog, and the delightful combination of indulgent fries and sweetened panko tucked within the dough layers delivered a delightful sensory experience and a touch of decadence. Underdog’s thoughtful approach in creating the Goblin's Club echoed the attention to detail evident across their entire menu lineup.



Underdog's Fried Chicken Sandwich, a hidden gem on their menu, is an irresistible delight that has become a favorite among regulars. Encased within a pillowy pretzel bun, the Gardein chicken is perfectly seasoned and crisped to golden perfection. The spicy mayo ties everything together, creating a beautiful union that is both familiar and comforting. This sandwich left us so impressed that we highly recommend it for a permanent spot on the menu—truly a must-have that no one should leave the truck without trying.


Underdog's Loaded Animal Fries are a true feast—a fusion of perfectly crispy fries generously smothered in melted cheddar cheese, caramelized onions, and their signature special sauce. The sauce lends depth and complexity that elevates the dish, offering a tangy sweetness that complements the rich cheese and savory caramelized onions. While reminiscent of In-N-Out, these fries surpass them. Notably, the cheddar cheese, onion, special sauce concoction is flawlessly spread across every fry, addressing the common grievance of uneven sauce distribution found in most loaded fries—Underdog has perfected this element.


Underdog's hot dogs are a nostalgic journey, reminiscent of classic ballpark indulgences during those leisurely summer afternoons spent rooting for your favorite team. The NYC Hot Dog, featuring sauerkraut, onion sauce, and zesty brown mustard on a perfectly toasted bun, pays homage to New York's iconic hot dog legacy. The combination of toppings offers familiar, comforting flavors that instantly take you back to those memorable moments.



The Danger represents Underdog's bold culinary approach—a fiercely flavorful hot dog crafted to enthrall and delight. Topped with bacon, grilled onions, peppers, pickled jalapenos, mayo, mustard, and cilantro, this frankfurter is an explosion of taste. The combination of smoky bacon, tangy pickles, and fresh cilantro orchestrates a savory yet refreshing blend that's absolutely irresistible.


Underdog reimagines classic street food with boundless passion and innovation. Anticipating their menu expansion and increased accessibility, we hope more and more individuals continue to discover and adore their remarkable offerings. When you visit their truck, let them know we sent you, and be sure not to limit yourself to just one or two items. To truly grasp the essence of their offerings, indulge in a variety—exploring multiple items is the gateway to fully appreciating their exceptional street food cuisine!


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