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Loveurth: A Michelin-Starred Vegan Journey in Busan’s Culinary Heart

  • Writer: Corey Jones
    Corey Jones
  • Jun 2
  • 2 min read

Tucked away in a quiet alley near Gwangan Elementary School, Loveurth is more than just a Michelin Bib Gourmand-recognized vegan restaurant—it’s a culinary revolution. Founded by visionary chefs Kim Han-sol and Jung Myeong-won, this Busan gem shatters stereotypes, proving that plant-based dining can be indulgent, innovative, and deeply satisfying.


The Vision Behind Loveurth: Where Passion Meets Purpose

  • From Documentary to Dining Revolution – Chef Kim’s journey began after watching a film on food’s health and environmental impact, inspiring her self-taught vegan cooking during her time in Canada.

  • A Mission to Redefine Vegan Cuisine – Returning to Korea in 2019, she saw a gap in the market and, alongside co-founder Jung, opened Loveurth in 2020 with one goal: making plant-based food irresistible to all.

  • A Name with Meaning – "Loveurth" blends love, earth, and us, embodying their commitment to sustainability, compassion, and exceptional flavor.

A Menu Designed to Delight: Creative, Comforting, and Unapologetically Vegan

Loveurth’s dishes are far from ordinary—each one is a thoughtful reinvention of familiar favorites, crafted to surprise and satisfy.

Signature Dishes That Redefine Vegan Dining

  • Vegan "Eel" Rice Bowl – A masterpiece of texture and taste, featuring tofu and seaweed for an umami-rich, savory-sweet experience.

  • Tropical Tacos – Bursting with golden kiwi, banana, jalapeños, and cashew sour cream, this dish is a vibrant fusion of sweet and spicy.

  • Creamy Mushroom Burger – A hearty patty made from mushrooms, chickpeas, and shiitake, layered with spicy jalapeño mayo and tangy tomato pesto.

  • Cold Corn Pasta with Wild Chervil Pesto – A refreshing yet indulgent dish showcasing seasonal produce and bold flavors.

Why Their Approach Works

  • No Compromises on Flavor – "People assume vegan food is bland—we prove them wrong," says Chef Kim. Every dish is lab-tested with non-vegan friends and family before hitting the menu.

  • Flexible & Customer-Driven – When early burger patties crumbled, they adapted, blending vegan mince with chickpeas and mushrooms for the perfect bite.

  • Seasonal & Evolving – The menu rotates regularly, ensuring peak freshness and creativity.

Sustainability Beyond the Plate

  • Reusable Container Discounts – Diners who bring their own containers get a special discount, reinforcing Loveurth’s eco-conscious ethos.

  • Ethical & Environmental Focus – What started as a health and animal welfare mission has grown into a holistic sustainability commitment.


Michelin Recognition & The Future of Vegan Dining in Korea

  • Bib Gourmand Winner (2023) – Celebrated for delicious, high-value vegan meals, Loveurth stands among Busan’s finest.

  • A Growing Movement – "Veganism in Korea is still emerging, but big food brands are taking notice," says Chef Kim. Loveurth is at the forefront of this shift.

  • What’s Next? – Expect more boundary-pushing dishes, like their famed vegan eel bowl, as they continue reimagining classics.


Final Verdict: A Must-Visit for Food Lovers

  • Who Should Go? Vegans, curious omnivores, and anyone who loves bold, inventive food.

  • Best For: Intimate dinners, solo culinary adventures, or sustainable dining with a conscience.

  • Don’t Miss: The Tropical Tacos and "Eel" Rice Bowl—both showstoppers.


📍 Address: 32-1 Gwangan-ro 49 beon-gil, Suyeong-gu, Busan

📅 Pro Tip: Follow them on social media for seasonal specials and menu updates.

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